Press Release: Protect-A-Thon 2010

AlarmWATCH 'Protect-A-Thon' ® Ravens Wrap-up Sponsored by AlarmWATCH ™ Inc.,Interlogix and AlarMax Distribution, Inc.

November 9, 2010, Hunt Valley, MD – AlarmWATCH, Inc., a UL-certified Central Monitoring Station, known for its fast alarm monitoring, innovative business solutions, and responsive customer-care approach, has just wrapped up its 2010 AlarmWATCH ‘Protect-A-Thon’® security dealers’ competition.

The three-month incentive program was developed by AlarmWATCH, Inc., to spur competition among mid-Atlantic security dealers to grow their business models. Three hundred dealers competed to get into ‘game-day’ action by adding new accounts, raising recurring revenue and boosting product add-on sales. Interlogix, a UTC Fire & Security business, and AlarMax Distribution, Inc. co-sponsored the challenge.

“Our dealers are the 24/7 quarterbacks to protect and safeguard their residential and business customers,” said Guy Kline, AlarmWATCH Director of Sales. “Since 1990, we’ve helped thousands of dealers compete and thrive in the security industry. We know what it takes to win new business whether you’re a small shop or a large corporation. AlarmWATCH's comprehensive business solutions, workshops and training keep dealers up-to-speed to strategically serve their clients with all the right competitive advantages.”

Thirty teams rallied to win Ravens game tickets, tailgate passes and sports memorabilia. Teams gained points by adding new accounts through advancing their knowledge of the latest technologies, fielding new product questions and tackling the important issue of creating excitement in the workplace.

The final competition wrap-up took place at the Baltimore M&T Bank Stadium on Sunday,AlarmWATCH Protect-A-Thon Contest Winners Having FunNovember 7th for the 2010 Baltimore Ravens - Miami Dolphins football game. Winning dealers were recognized for their achievements at the AlarmWATCH-sponsored tailgate tents for two hours prior to kickoff.

“Co-marketing this event with AlarmWATCH and AlarMax was enjoyable and engaging,” said Interlogix District Manager, Jim Porter. “In today’s competitive marketplace, companies must think outside the box to engage and support their dealers and this program is one of the best!”

Each year, the ‘AlarmWATCH Protect-A-Thon’ challenge kicks off at the AlarmWATCH University Training Center, where dealers, manufacturers and distributors come together to learn how to apply new sales techniques to grow their customer base. Motivational coaches and product experts talk with dealers to invigorate their sales strategies, refresh their knowledge and introduce new technology advancements. Dealers who work with AlarmWATCH also receive customized sales kits unique to their business to support their marketing efforts throughout the year.

AlarMax works well with AlarmWATCH and recognized this co-marketing program as a great opportunity to build relationships and bring value to our customers,” said Steve Heier, Manager of Operations for AlarMax Distributors, Inc. “We are always looking for ways to be a better partner and this was fun!”

Invitation to Play! AlarmWATCH will repeat the ‘AlarmWATCH Protect-A-Thon’ in 2011 and will open competition up to national dealers in an all-star season. Learn more about the AlarmWATCH Central Monitoring Station and all of its innovative business solutions at

About AlarmWATCH

AlarmWATCH, Inc. ( is a full service UL-certified central monitoring station, capable of handling all alarm formats to protect commercial businesses and residential properties from crime and emergent threats. Founded in 1990, the company is known for its state-of-the-art software and hardware to ensure optimal monitoring performance and its unique customer-care approach to individualize monitoring services based on client preferences. AlarmWATCH offers a variety of surveillance services and products to serve nearly one-thousand dealers across the U.S. and is proud of its extensive dealership partnerships and network.

About Interlogix

Interlogix is a business of UTC Fire & Security, a company that provides fire safety and security solutions to more than 1 million customers worldwide. Headquartered in Connecticut, U.S., UTC Fire & Security is a unit of United Technologies Corp. (NYSE: UTX), which provides high-technology products and services to the building and aerospace industries worldwide. More information about Interlogix and UTC Fire & Security can be found at and

About AlarMax Distributors, Inc.

AlarMax now has 20 branches providing superior service to dealers nationwide. Founded in 1990, AlarMax is recognized for having the most experienced staff in the security products distribution industry; many of whom have been servicing security contractors for over 20 years. This level of experience combined with 325 product lines of Access, CCTV, Fire, Intrusion, IP and more, provide the right product, at the right price, at the right time.


Reliability When Others Fail

Hurricane Irene
Hurricane Irene

"In 16 years of handling alarms, I’ve never seen that much activity. We handled nearly a months worth of alarms in 3 days.

Through the entire hurricane cycle, the AlarmWATCH team kept response time at reasonable levels. Our team knew exactly what to do under the most adverse weather conditions." 

-   Richard Bosley, 
AlarmWATCH Central
Station Manager

COPS Monitoring